About us

She is not your rehab

We are a not-for-profit charitable anti-violence organisation that exists to address and dismantle the cycles of intergenerational trauma, violence and abuse by promoting safe relationships and providing support for individuals and communities. 

Our Story

How it all started…

2019

Our Story begins

In 2019 when Matt Brown MNZM, launched the concept of ‘She is not your rehab’ in his TEDx talk; The Barbershop where men go to heal. He says the anti-violence movement that he founded from a barbershop is an invitation for men to acknowledge their own childhood trauma and to take responsibility for their healing so that they can transform their pain instead of transmitting it on those around them.

It’s important that this is an engaging message, delivered in multiple ways with innovation, creativity and empathy as traditionally there are multiple layers of sadness and shame around conversations regarding family harm and intimate partner violence.

2020

2020 social media campaigns

Delivering social media campaigns each year like the 2020 ‘Dear Mr Rock’ clip – A moving video letter to Dwayne ‘The Rock’ Johnson that went viral, had millions of views, extensive publicity and received a response back from the man himself, typically engage the audience in thought provoking, culturally relevant ways to consider a collective response and appropriate action to creating violence free communities.

2021

She is not your rehab

Matt & Sarah Brown released their first book, a NZ #1Bestseller; She Is Not Your Rehab with the goal to encourage intergenerational healing in 2021, raising $100k and donating 10k+ copies of the book to all NZ prisons; to every person incarcerated and launched a book club program inside prison. 

2022

Art gallery

In November 2022 they opened the She Is Not Your Rehab art gallery in Christchurch, NZ and a virtual gallery online which hosts the exhibition; ‘Who is She?’ in collaboration with Mr G; an acclaimed NZ graffiti artist. 

2023

InnerBoy

In 2023 the couple launched innerBoy; their first tech product in efforts to make healing for those that perpetrate violence, free and accessible.

Our mission & vision

Our mission

is to dismantle the very foundations of family violence, through pioneering approaches and groundbreaking solutions, we seek not only to address the symptoms but to cure the epidemic at its root. 

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Our vision

​Our vision is to create a generation of cycle breakers, where every home and community is violence free.

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Love U Bro

Join our mission to build violence-free communities by donating. Your contribution makes a difference.