Our Story begins

In 2019 when Matt Brown MNZM, launched the concept of ‘She is not your rehab’ in his TEDx talk; The Barbershop where men go to heal. He says the anti-violence movement that he founded from a barbershop is an invitation for men to acknowledge their own childhood trauma and to take responsibility for their healing so that they can transform their pain instead of transmitting it on those around them.

​It’s important that this is an engaging message, delivered in multiple ways with innovation, creativity and empathy as traditionally there are multiple layers of sadness and shame around conversations regarding family harm and intimate partner violence.

2020 social media campaigns

Delivering social media campaigns each year like the 2020 ‘Dear Mr Rock’ clip – A moving video letter to Dwayne ‘The Rock’ Johnson that went viral, had millions of views, extensive publicity and received a response back from the man himself, typically engage the audience in thought provoking, culturally relevant ways to consider a collective response and appropriate action to creating violence free communities.​

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She is not your rehab

Matt & Sarah Brown released their first book, a NZ #1Bestseller; She Is Not Your Rehab with the goal to encourage intergenerational healing in 2021, raising $100k and donating 10k+ copies of the book to all NZ prisons; to every person incarcerated and launched a book club program inside prison. 

Art gallery

In November 2022 they opened the She Is Not Your Rehab art gallery in Christchurch, NZ and a virtual gallery online which hosts the exhibition; ‘Who is She?’ in collaboration with Mr G; an acclaimed NZ graffiti artist. 

innerBoy

In 2023 the couple launched innerBoy; their first tech product in efforts to make healing for those that perpetrate violence, free and accessible.​

Love U Bro Day

Launched in 2024, Love U Bro Day quickly became a powerful national moment. Our first campaign video reached over 18 million views, sparking thousands of responses – students, workplaces and entire communities joined in, creating their own videos, signing up to raise funds, and most importantly, starting real conversations about mental health.​

This is not yours to carry

This year, we launch This Is Not Yours to Carry, our debut children’s book. Created to support tamariki impacted by family violence, this trauma-informed resource helps children understand emotions, safety, and healing through simple, gentle storytelling.

Were on a mission to gift 125,000 books to refuges, schools, and community spaces, ensuring no child is left to carry what was never theirs.

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